We love it when our work makes a difference and is showcased by the industry. That is what happened in this article for the Quick Service Restaurant OPA! of Greece, in the February edition of FoodService and Hospitality.
Keeping it fresh at the store level of a Quick Service Restaurant (QSR) elevates the customer experience.
A Fresh Brand Application to Environment
There’s always a need to keep up with the Joneses or better yet, be the Joneses. Keeping a brand fresh and modern is part of the equation to attracting new customers and increased sales. OPA! of Greece partnered with Ball Retail to focus on refreshing the brand and incorporating a new promotional program which gained a 15% increase in same store sales.
Store Level Communication
QSR’s rely on quick concise communication at the store level for direct conversion. One of the tools; a user friendly menuboard creates the right customer experience and profitability. According to Mike MacDonald, Director of Marketing at OPA!, the menuboard redesign resulted in an approximate 30% lift in sales. Not too shabby.
To read more about the ReShift of OPA!’s brand:
Branding in the QSR Restaurant Experience
Link to FoodService and Hospitality article:
Tina van der Linden – Retail ReShift Manager
Always driving towards results
